Trend: Intel's processor dominance is weakening.
Two industry reports recently found AMD gaining ground in the PC and server chip markets.
On Monday, a server hosting company called Rackspace Managed Hosting is set to release a survey showing that most of the 320 or so customers who responded prefer AMD technology over Intel technology, at least at the moment.
"It looks like perception is changing," said Paul Froutan, a Rackspace vice president.
In various data centers, San Antonio-based Rackspace maintains some 17,000 servers — both AMD-powered computers and Intel-powered computers.
Rackspace leases space on those machines and hosts applications for big users. It counts 15 of the Fortune 100 firms among its customers.
Rackspace says its survey was unbiased and that it had absolutely no stake in the outcome.
The hosting company says more than 15% of 2,111 customers queried responded to the survey. It says it has more than 8,000 customers overall; 36% of respondents said AMD offers either a little or a much better speed vs. 31% for Intel. The rest rated them even.
In power efficiency, AMD came out on top 34% to 26%.
Moreover, 65% said they "would not be prepared to pay a premium" for an Intel server. Froutan says that surprised him. Intel has worked hard to build its brand, he notes.
Intel didn't lose entirely. Asked, "In the long run, which company do you think will win the server race?" Intel won 41% of the vote vs. 11%. The rest were unsure.