Trend: Google is expanding beyond search into a number of markets leveraging the Internet.
Wired magazine provides an interesting analysis of all the markets that Google wants to dominate.
Source: Wired 13.12: Who's Afraid of Google? Everyone..
Google has gone from guerrilla startup to 800-pound gorilla. In some ways, the company is a gentle giant. Whereas Microsoft infamously smothered new and open standards, Google is famous for supporting them. And the firm is softening its image, launching a philanthropic arm, Google.org, with nearly $1 billion earmarked for social causes. But that doesn't reduce the fear factor, and Google knows it. Omid Kordestani, the company's global sales guru, said at a recent conference, "We're trying to find ways so we are not viewed as a gorilla." Given its outsize ambitions, that's one search Google might not be able to handle.
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