Datacenter Energy Efficiency Paramount

Trend: Energy efficiency is becoming a major consideration for many purchasers of information technology at large datacenters.

A survey by Sun Microsystems found that over 20% of data center costs are now attributed to power and cooling, and executives at all levels are looking at ways to address energy efficiency. However, many of the respondents don't measure their energy costs. Excerpts below.

Link: Datacenter Energy Efficiency Paramount, Says Sun Survey

Sun Microsystems has released new study conducted by Harris Interactive, that validates the growing importance of incorporating energy-efficient products into business solutions. While executives recognize energy-efficiency in the datacenter as a buying priority, a majority of survey respondents admit they are not aware of how much their company is spending on energy costs or the amount of green house gas (GHG) emissions they are releasing into the environment.

According to the study which queried 197 executives director level and above in top U.S. companies with annual revenue at $1 billion or more: -- 76% of respondents noted that energy-efficient products have increased as buying priority, with 23% of that total noting they have increased significantly. -- 63% of executives are unaware of how much they are spending on energy or GHG emissions. Of those involved in data center purchases, 38% are unaware of these two factors. -- 61% of respondents say a utility rebate would make them more likely to purchase energy efficient products.