Trend: Government and marketers will know exactly where we are when we have a cell phone with us. The trade-offs are mind boggling.
Here's an excerpt from a San Francisco Chronicle interview with Paul Saffa. He mentions a hidden cost of having a new cell phone. As Scott McNealy, CEO of Sun Microsystems, said "We have no privacy, get over it."
Most people don't realize that our Department of Homeland Security and the Federal Communications Commission have all mandated that cell phones need to have position recording built in. They want to be able to pinpoint your location with a global positioning chip in your phone or some other way of identifying your location. This costs the telephone companies money, so the bargain they made with the Feds is that we'll implement it, but then we get the right to use this for commercial purposes. You will get location-based marketing.