Trend: Generation Y consumers (ages 21-29) value companies with a green image.
The companies with the greenest image, according Outlaw Consulting's survey of Gen Y (ages 21-29). Are they good investments?
Link: THE GREEN ISSUE | The Outlaw.
Outlaw Consulting surveyed 100 of its most forward trendsetter panelists living in New York, Los Angeles, San Francisco, and Miami, asking them for a list of their favorite "green brands" - that is, companies they like and see as making efforts to help the environment. We also asked them what these companies were doing to be green, and why it resonates.
The sample consisted mostly of the first wave of Gen Y, ages 21-29 - and it's important to note that these are trendsetters in image categories (fashion, music, nightlife), not necessarily in issues of sustainability.
While they are motivated to help the cause and are striving to educate themselves, they are far from experts. Our aim was to discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y's. The following articles explain the "whys" behind the list of companies, illuminating several tips on how to win this generation's respect by showing your green side - sometimes in surprising ways.
The Favorite 15