Trend: CEO predictions and impressive earnings from multi-national corporations have stimulated a summer 2010 stock market rally.
If you were to climb into a time machine and go back to late 1999 and early 2000, you’d hear corporate executives waxing extremely bullish about their prospects. The heads of Cisco, Intel, Amazon.com, and many others saw nothing but rainbows and blue skies ahead. This continued even as leading economic indicators began to slump.
Sure enough, the economy eventually fell apart. And all those bullish pronouncements proved not to be worth a warm cup of spit!
Or how about Enron and WorldCom?
Those stocks initially soared when their executives said business was booming. But reality came crashing down eventually. Once again, investors who listened to the chatter coming out of corporate boardrooms got their heads handed to them.
What about a more recent example — say, in home building, or mortgage lending? You should go back and listen to the conference calls, or read the transcripts from 2005 or 2006. These guys were falling all over themselves talking about the new paradigm in housing … the surging sales … the soaring prices.
They continued to spout happy talk even as the underlying, empirical economic data and leading indicators began to roll over. Result: Yet another pasting for anyone who listened to the supposedly clued-in execs.
It’s hard not to conclude that corporate America is full of liars, cheats, and charlatans. And in SOME instances, that’s exactly the case. But more is going on here …
For starters, corporate execs extrapolate too much from current trends. If sales are improving or even booming, say, because of the biggest government bailouts and stimulus packages in the history of the world, they tend to view the trend as sustainable. That forms the basis of their forward projections, including the ones given on earnings conference calls.
But that tendency is precisely the most dangerous at turning points in the underlying economy!
Investors who believe optimistic CEOs — even as the economy is entering a recession — will invariably get killed. Those forward projections will end up being sharply revised, and the companies’ shares will tank.
Here’s something else to consider: CEOs depend on positive market perceptions of their prospects. That’s because most of these guys have thousands and thousands of company shares in their portfolios.
If a corporate CEO came on the phone during a conference call and said: “You know what guys? Business stinks, and it’s getting worse. Better sell your stock … fast!” what do you think would happen?
The stock would tank, and his or her personal wealth would evaporate. So of course most CEOs are going to talk a big game.
In the current economic environment, something else is going on too. The U.S. economy is stuck in the mire. But overseas economies … particularly in Asia … are still doing well.
So multinational companies that have exposure to those healthier regions are temporarily able to offset their lousy U.S. operations with foreign strength. That was definitely the case with FedEx, to cite just one example.
Your Job and Mine: Cut Through the B.S.!
As investors, we have a very important job. We have to cut through the B.S. coming from corporate America and make judgments about what’s REALLY going on — then act on those judgments before the guys in the corner offices around this country tell us: “You know what, you were right.”
When I survey the economic landscape, I see:
- Consumer confidence falling to multi-month lows,
- Regional manufacturing indices falling off a cliff,
- Banks lending less money, and mortgage and consumer credit plunging, and
- Durable goods orders falling, and job creation completely MIA.