Trend: Clean technology could be a major business opportunity.
GigaOM picks five reasons why the mix of tech, business and green is going to be on massive opportunity for innovators. Excerpts below.
My dream: significant breakthroughs will help us achieve energy independence from OPEC in the near future.
1). Bigger business revolution than the Internet: Some analysts and investors are starting to call the business of clean technology a bigger opportunity than the Internet.
2). Web as the green organizer: Green is the latest fodder for social networks, web 2.0 services, blogging (us) and videoblogging. Learning about and collaborating on eco-friendly practices is easier now than its ever been with grass roots web tools, a broadband connection and a passionate community. Today Business Objects and nonprofit Zerofootprint Toronto launched an online footprint calculator and social network. Yahoo launched its green site yesterday. And if you’ve never read Hugg, the green Digg, then seriously, go check it out.
3). IT needs earth-friendly: The costs of powering computing is reaching close to the cost of the data centers themselves. Companies like Google that need massive data centers don’t like the sound of that.
4). Gore’s gang — business leaders join in: Gore used to be the quintessential symbol of the intersection of business (savvy investor), tech (he, uh, invented the Internet right?) and green (need we say An Inconvenient Truth). Now all the big business leaders are joining the eco club.
5). Decentralized: In some ways the distribution of digital content driven by the Internet, is going the same way as the distribution of energy - decentralizing.